France brand Moncler granted Bruce Weber total creative freedom in order to shoot their latest Fall/Winter ad campaign. So what did they get? Bruce lying in bed in a pile of cameras and dogs, and a group of shirtless male models pushing a huge ball made of the new Moncler collection up a hill. The adorable dogs also looked quite fashionable wearing the Moncler jackets.
Created in 1952 in Grenoble, France by Rene Ramillon, the brand name of Moncler is adapted from a small village named Monastier de Clermont near Grenoble. Over the years Moncler has grown significantly as a premium clothing brand that offers stylish and comfortable garments for men and women.Moncler range of wardrobe has achieved the approval of men and women both alike. The range of Moncler includes jackets, accessories, sweaters, T-shirts, pants etc. Moncler has even a full range for kids. Moncler jackets have quite made a noticeable high stance owing to the style and quality on offer. Check Out Moncler Fall/Winter Ad Campaign by Bruce Weber.
At first glance this print from Moncler's Fall/Winter 2009 campaign looks out of place until you find out it’s a Bruce Weber concept and everything falls into place. The New York Times said it best when they summed it up as, “[the campaign] reminds us that advertising can often be more directional than editorial.” Rather than going the traditional route, Weber, working with Moncler owner, Remo Ruffini, decided to go with another angle in an effort to balance their hip image with fashion style. Among the executions: Weber had custom designed Moncler coats made for his Golden Retrievers, had several Moncler jackets made into a giant ball, and took a self portrait of himself in bed surrounded by cameras with what looks like a vintage Moncler suit in the background. Far from the norm of usual fashion photography, the creative opportunities are as endless as fashion itself and we for one, love the new direction.
Bruce Weber translates his unique style of photography for Moncler's Fall Campaign. Like many, we loved his recent work for A.P.C. and are excited to see his latest with outerwear brand. WWD explains more. “Moncler, for one, has hatched an unusual fall advertising campaign that stems from the new friendship between Remo Ruffini, Moncler’s chairman and creative director, and Bruce Weber.” Take a look at the ball those young men are rolling up the hill.