On April 19 2010, ghd launched its new range of ghd colour collection stylers , and to celebrate, threw an exclusive party in Sydney at Simmer on the Bay. There is no doubt that this ghd limited edition color collection will be the bestseller for 2010.The tagline: "Are you Red Lust, Blue Serenity, Purple Indulgence, or will you make the other girls Green with Envy?", which really make ghd fans moving.
The launch saw the who’s who of the hair industry mingle with trade media and ghd salon partners as they sipped champagne and enjoyed gourmet canapés at the picturesque waterfront location.
To celebrate the ghd colour collection, ghd asked four of its key stylists Renya Xydis, Jayne Wild, Alan White and Ali Holmes to create a look that they felt best represented each styler and the relevant emotions –ghd red lust, ghd purple indulgence, ghd blue serenity and ghd green envy. This was played out at the event by way of a beautifully produced visual presentation.
Hosted by media personality Lizzy Lovett, guests watched entranced as a troupe of dancers interpreted the mood of each styler with perfectly choreographed dance routines and amazing acrobatics.
ghd Red lust inspired a sultry, sexy Dita Von Teese-esque performance. ghd Blue serenity saw some visually entrancing aerial acrobatics, ghd purple indulgence focused on 1920’s-style extravagance and ghd green envy made the crowd gasp, as one of the dancers emerged with a giant boa constrictor draped across her shoulders.
Following each performance, guests watched a video of the look that was created by each of the ghd stylists as a model showcased each look on the catwalk.
Following the dance performances, Jayne Wild, ghd’s longest standing ambassador, talked through the four looks that she had created for the models on the night.
Anthony Grigson, MD of ghd Asia Pacific spoke of his excitement for the year ahead – it seems ghd has some big plans for the industry and it’s going to be a busy and exciting year.
But it’s not over yet. The exciting ghd Colour Collection launch celebration will be making its way to Brisbane and Melbourne, no doubt inspiring stylists with any one of ghds new moods. Lust, envy, serenity or indulgence – which ghd mood are you?Make a statement with your ghd styler as well as your hair with the gorgeous new limited edition colour collection from ghd. Choose from four stunning new glossy shades Red, Blue, Purple or Green. Each ghd IV styler from the colour collection comes with a quilted heat resistant pouch and stylish protective case.