Established in 2001, ghd is committed to developing the most effective and innovative products for the hair care industry and beauty world. Now ghd is calling for hair stylists to create a real life Cinderella transformation experience to celebrate the launch of the new ghd Midnight Collection.
Across Australia and New Zealand, stylists are being summoned to enter their best client work for the opportunity to work with ghd at an international fashion week overseas.
The brief? Give your client a modern day Cinderella transformation and submit the before and after photos for a chance to win.
Since 2001, the iconic ghd hair straightener has been known to women all over the world, changing hair styling forever and forging an entirely new category within the hair industry. The unmatched performance and versatility of the styler range gives women the confidence to transform their entire look and do anything with their hair, just as the transformation of Cinderella.
Stylists are asked to fill out an entry form and send through a ‘before’ and ‘after’ image of their client’s Cinderella transformation by 24th December 2011.
The lucky winner will have the opportunity to work with the ghd team, alongside one of the ghd hair Directors at a 2011 International Fashion Week.
The runner-up will receive a one on one personal tutorial session with ghd Guest Artist Alan White, and five highly commended places will also receive a ghd Midnight Collection Deluxe Gift Set. The ghd Midnight Collection set is inspired by the artistic style Baroque from the 16th Century.
Entries opened on November 1 2010 and must be sent by close of business 24 December 2010; email firstname.lastname@example.org to receive an entry pack.
Entries will be judged on the overall transformation of the client on Wednesday 12 January 2011, and the winner and runners up notified by telephone on Friday 14 January.